Analyzing and Reporting Results Essay Example | Topics and Well Written Essays - 500 words

Analyzing and Reporting Results - Essay Example The objective was to produce a forceful story which would bring in or introduce the latest product, THE 2014 CLA coupe. The objective was to not only get in the public talking but also to start getting the public to pay attention and get engaged (Daimler, 2013). The CLA will be having a class that would not be comparable with others. As the car is another version of the CLS, therefore this one would also appeal and attract to the target customer groups that have a unique approach or non-conformist approach. The advertising campaign therefore places the car as an extraordinary vehicle as mentioned by Mr. Anders-Sundt Jensen. Mr. Anders-Sundt Jensen is the Head of Brand Communications at Mercedes-Benz Cars (Daimler, 2013). This tool is used by the Mercedes Benz Company to evaluate the effectiveness of the advertising campaign in terms of how much target market respond to the advertisement campaign, and how they perceive the brand, do they perceive the brand according to the company’s perception. And the brand is presenting some uniqueness or not.   According to Ace Metrics, an self-governing analytics corporation which measures the effectiveness of advertising campaign, â€Å"Soul† scored the uppermost of any automotive commercial and joined for the 4th highest score on the whole for all advertisements on the Super Bowl,† stated the Mercedes-Benz press release. As mentioned, there are number of statistical analysis methods that can be used. However BevCo should use moving average as the statistical tools. In the beverage industry, the sales are seasonal and therefore exponential smoothing moving average should be used in order to reduce the impact of seasonal variation and other irregularities (Hyndman, Koehler, Ord, and Snyder, 2008). Daimler. (2013). Mercedes-Benz CLA-Class establishes new segment: Sleek as they come. Retrieved May 31, 2013 from