Data mining Essay Example | Topics and Well Written Essays - 2000 words

Data mining - Essay Example Data-mining tools and techniques will also allow Spikes to predict the future behavior of the consumers and to develop advertising programs and promotions accordingly. Lucinda has been quite keen to develop customer profiles so that they are able to target the future sales campaigns in a better and cost effective way. Customer profiling is the process used by organizations to describe the characteristics of groups of customers by using relevant information from the available databases (Manifold Data Mining Inc., 2009). The drivers for their purchasing decisions and their discriminators from other customers are identified (Manifold Data Mining Inc., 2009) so that they can be used to market new products more effectively using data-mining. These customer profiles can be used to develop group specific marketing and sales plans. Customer profiles will also help Spikes to identify the most valuable customers so that their needs can be differentiated (Manifold Data Mining Inc., 2009) from the other customers. Customer profiling can also help improve one to one relationships with the customers. Using data-mining techniques, the customer data, orders associated with that customer and the data about the shoes associated with that order can be used to develop the customer profiles for Spikes. Therefore the profiles should contain the following data; CUSTOMER_NUMBER, FIRST_NAME, LAST_NAME, CITY, AGE, ORDER_QTY, TOTAL_ORDERS, TOTAL_PAYMENTS, TOTAL_SHOES_QTY. Most of these data fields will be derived from the databases using data-mining techniques and tools. This profiling will help Spikes define a better sales strategy, eliminate products not liked by the customers, introduce new products according to the preferences of the customers and gain higher response rates for promotional campaigns. Once the customers of Spikes start using the E-commerce website, individual data of each consumer will start building up in the Spikes

Writing a Search Warrant (CCJS assignment) Term Paper

Writing a Search Warrant (CCJS assignment) - Term Paper Example Following these investigations, and subsequent arrests, the campaign against drugs and substance abuse has been highly supported. Following the undertaken investigations, he has also issued several search warrants for individuals and premises believed to hub individuals engaging in narcotics business. Your affiant has contributed significantly to the improvement of the antinarcotics campaign, through numerous arrests and subsequent convictions of suspects. Your affiant possesses surmountable knowledge and has undergone extensive training in antinarcotics law enforcement from numerous antinarcotics agencies. Your affiant understands the operations involved in the narcotics business, and the various methods utilised by criminals involved in the business. He clearly knows that evidence regarding contacts and business transactions is normally retained and held within residential premises by traders. Such evidence includes but is not limited to telephone contacts, invoices of purchase of different items utilised in undertaking the business, among others. Personal properties like mobile phones and laptops used in communication could also contain potential evidence regarding communications between trading partners. It is also common among the individuals to reside in rented premises, which make it difficult for criminals to be tracked by involved authorities. Most narcotics criminals also register their personal properties under different names, including names of their children, spouses and close relatives and friends. Within the course of the last 5 days, reliable information received by your affiant has revealed the presence of narcotics activities along Queensway Drive, suit number 3758. The confidential informant has observed frequent suspicious activities involving movement of what are believed to be drug peddlers, in and out of this premise. The CI who has provided this information remains one of the most reliable sources of information by the antinarcotics pol ice department. Over the many years he/she has been providing such information, none of the information provided has ever failed to yield fruitful results. These include arrests, and subsequent convictions of many of the suspects investigated. Photographs of suspected drug peddlers around the premises have been provided by the CI, and your affiant is in possession of the same. A check on the individuals in the provided pictures has revealed some have been involved in various criminal offenses in different parts of the country. One of the individuals has been charged with being in possession of illegal drugs. According to the existing drug regulations provided by the Drug Enforcement Administration, federal police departments have been empowered to undertake investigations of suspected drug smugglers. This affidavit has been issued in line with the provisions of drug laws within the United States federal laws on drugs1. In accordance to the requirement for further investigations to be undertaken, a search warrant has been issued for properties suspected to be involved in the illegal drug smuggling business. Attached to this affidavit are the search warrant and the document describing the premises under investigation and the suspected substances being searched in the premises (Departmentofjustice). Attachment A The premises can be described as a residential apartment building Queensway Drive suit number 3758. The particular building has been described as an apartment five storied residential blocks. On the front side of the building, the walls have red bricks, while the backside the building has been painted jungle green. The building stands directly opposite another apartment block consisting of sky blue walls. The most prominent feature of the